Marketing Strategy

There are many different facets to Internet marketing, so how do you choose the most effective solution for your business? At Golden Street Media we will assist you in determining where the greatest opportunity lies to achieve the highest revenue for your company and we will create a customized plan to capitalize on it. While SEO (Search Engine Optimization), PPC (Pay Per Click), Email Marketing, and Social Media Marketing are all critical elements to any online marketing plan, they are most effective when used within a well-rounded strategy. We will develop an ironclad plan that will satisfy both your needs as well as well as your budget. Our fundamental marketing approach is developed from inception to execution during these key stages:

• Identifying and setting the objectives: This is the initial phase that will lay the foundation for our engagement with your business. We will work directly with you in trying to understand and assist you in defining your company’s objectives. It is our ultimate goal to help you synchronize both your online marketing objectives with your overall business objectives.
• Fact-finding: This is the phase where we will provide a detailed assignment of all of the pre-requisites needed for launching your new online marketing initiatives. For clients with existing online marketing campaigns we will analyze the status and effectiveness of your current program. Our evaluation will include such assessment elements as your product, price, promotion, and placement. More specifically, we will try and achieve an in-depth understanding on each of the following key components of your business within these areas:
  • Your Business Model and Business Objectives
  • Budget, Timetable & Responsibilities
  • Gain An Understanding Of Your Competition
  • Honing In On The Target Audience
  • Defining The Marketing Message
  • Analyzing Your Current Online Marketing Initiatives
  • Measurability & Accountability
• Recommendation and Plans: In this phase we will provide you with a clear recommendation of an online marketing plan that we will develop to match your business objectives. For Golden Street Media its all about understanding the basics, setting goals, establishing priorities and implementing them.

Strategic Implementation

This is the stage where we will work with your company to execute the strategy, previously developed in order to fulfill your overall business objectives. Using our extensive expertise and years of experience, we bring quality and quantity of visitors to your website and convert them into a greater number of long term customers using our Internet Marketing Strategies.

Optimized Results

With customized analytics, your campaigns will be constantly updated to provide you with effective results. Daily monitoring will ensure that your Online Advertising budget is generating the response you need by measuring your campaigns effectiveness. We track the source of every new lead or online sale, and ensure that your marketing dollars are going towards long term positive results.

At Golden Street Media we work directly with you to create customized online sales & marketing solutions. Our Corporate Headquarters are located in the U.S. within the New York area. We also have staffed offices in Nagpur, India .

Please use the form so that we can work with you to design a solution to fit your online marketing needs. Thank you for your interest in Golden Street Media!

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Golden Street Media is a comprehensive full-service Internet marketing company. Strategies are developed according to your needs and budget. Our highly skilled IT team, Project Managers, Web Developers and SEO tools help our customers develop and execute cost-effective Internet marketing campaigns that drive ROI. We embrace the fact that our success is determined by the success and satisfaction of our client’s business. That is the motivational force that drives us to perform at the highest of levels each working day.

At Golden Street Media we offer a wide array of Internet Marketing Services in the following areas:

Search Engine Optimization

Golden Street Media believes in applying a well-rounded approach for Search Engine Optimization (SEO). Good search engine optimization has many internal website components which represents the base or foundation, and then there are many external components which must be addressed regularly as well. Our SEO team is comprised of copywriters and bloggers, link builders, web analytics experts, designers, and developers, who work in sync to guarantee that your website is fully optimized for the major search engines to index.

SEO Copywriting

We are a full service SEO copywriting agency, designed to handle the fast turn around times and wide range of copy needs for SEO companies, marketing companies, and businesses with high volume SEO content marketing needs. We have a professional staff of copywriters available to us that will craft the right content to effectively communicate your message, your services and your products.

Pay Per Click (PPC) Management

Many companies that utilize our core services have tried or are presently using Pay Per Click (PPC) as a method of driving traffic to their websites. PPC advertising sounds very attractive but it can also be a big trap – bid on the wrong keywords, or focus on the wrong audience, and you end up spending a fortune without any measurable positive return. The solution? Golden Street Media’s will help you select the keywords that can generate the most traffic for the lowest possible cost, and then we track and adjust your campaign for best performance. Our process uses real-time data for your business to generate sales and/or leads from the traffic which is driven to the website.

Email Marketing

Email Marketing is a vitally important direct marketing method that we deploy to stay in regular contact with our client’s customer database. Golden Street Media has the ability to send out and track the effectiveness of various types of emails for your business on a scheduled basis. These emails can be used for customer service follow-up, if your promoting a new product, monthly newsletter subscription, or any other information that you would like to share with your customers. We will help you continually market your product or services to your existing customers as well as making potential prospects aware to your product announcements, promos, special offerings and so much more. We will assist you in developing an effective email strategy – whether it is short term or long term.

Social Media Optimization

Social Media Optimization (SMO) is currently one of the fastest growing online marketing mechanisms used on the Internet today. Social media involves the artful fusion of online marketing, advertising, and brand development with real customer interaction. At Golden Street Media we will apply a multitude of proprietary viral marketing techniques within social networks including, but not limited to, blogging, book-marking, RSS feeds and Video and Photo sharing. We specialize in helping businesses design, execute and manage various social media marketing efforts.

Website Development

Your website is the most important tool for reflecting your brand image and capturing new potential clients, customers, and business relationships. Your website must have the ability to engage visitors and entice them to take specific “actions”. At Golden Street Media our team of designers and programmers build search engine friendly websites and applications that not only look fantastic but they have all of the right elements of marketing success mixed right in.

Brand Reputation Management

Do you know what people are saying about your company and its brand online? Don’t you think you should? Consumers have an unbelievable level of access to information at their disposal therefore it’s vitally important to pay close attention to what people have to say about your brand on the Internet. A damaged online reputation can mean significant dollars lost while conversely, a positive online image can increase sales and revenue. We boast an arsenal of brand reputation management tools and services to help you beat the competition by ensuring a strong and positive presence in search engines. Whether you have a bad online reputation or are looking to build and protect a great reputation, we have solutions for you. Control your brand equity with Golden Street Media’s assistance.

Conversion Optimization and Analysis

Do you want to know if the traffic on your website site is going in the direction that you want it to go? Do you see opportunities to increase a web page’s success performance rate? Getting traffic to your website represents only half the battle, getting site visitors to turn into customers requires conversion and post-click marketing analysis to your website. Improving a prospect’s perception of your website puts visitors one step closer to engaging in your call to action. We provide an improved user experience through conducting a number of different tests. We use A/B testing and multiple-variable testing data to increase the efficiency of web pages. A combination of adjusting usability doctrines, analyzing results from previous performance measurements and implementing simple common sense changes are the keys to success.

Golden Street Media is a dynamic full-service one stop solution Internet marketing company composed of a group of diverse, media and web savvy entrepreneurs that know how to put strategies into place for building brands and companies. Our team spans the globe-from New York to India, all synchronized in unison with a commitment to excellence, intellectual know-how and the drive to be the absolute best! We develop big results by effectively combining high level digital strategy services locally with offshore implementation and support.

The company’s founders possess decades of combined experience of having successfully achieved electronic exposure for our clients by employing a core set of Internet marketing services including search engine optimization, pay per click management, brand reputation management, online media buying and web development. We believe it is not just one singular piece which makes up an effective Internet marketing plan, but an entire well-rounded solution.

The Internet is an amazing world, overflowing with opportunities to create business and innovation. Likewise, Internet marketing requires continuous adaptation to this ever changing environment, at Golden Street Media we always keep our approach very simple: increase the quality and quantity of visitors to your website and convert a greater number of them into long term customers.

Golden Street Media’s client success stories are the direct result of employing this approach, coupled with an exceptional team of professional Internet marketers who apply their experience and expertise each day. Nothing we do is experimental. Everything we implement on a client’s website has been proven in a test environment before we unleash it into play.

We have experience marketing in all major verticals and with nearly every type of business model from the health industry to professional sports. No matter what industry you are a part of, we can help make your Internet presence as effective as possible. Regardless of the diversity of our clients, we strive to create one common element – that is to ensure our marketing efforts creates a positive experience for your website’s visitors. To put it simply, when your online visitors find what they want, you see the bottom-line results. These results translate into greater profitability, increased brand awareness and long term market presence for your company. Our online marketing programs truly perform!